They allow partners to get involved without extensive training or oversight. Weve got you covered with these stellar partner program examples, one for each of the five program types weve highlighted above: Drifts Solutions Partner Program is their take on a value-added reseller setup. Agents/brokers promote your SaaS product to potential customers and direct them to your sales page where they are more likely to make a purchase. By having a gated white paper visitors can download, Acquia strategically gathers contact information for. Cookie duration: 1 year. Whoever ends up managing the early stages of your partner program, make sure theyre getting the support they need from other customer-facing teams, such as Success and Support. Website hosting platform Cloudways built its agency partner program using a tiered structure. For SaaS companies, a partnership program builds brand loyalty, expands your reach, and helps increase revenue. Every time a user clicks on the link and purchases your software, you reward the responsible affiliate with a cash commission. Implementing and running successful SaaS Partner Programs truly is an art form. Learn how a SaaS partner program can help you reach your company goals, types of SaaS partner programs, and best practices to follow for success. 5 Examples of Excellent SaaS Customer Referral Programs SaaS Inbound Establish what you and your partner can offer each other, and the type of partnership you have in mind. Want to watch the whole interview first? Would local, regional, or national partners best help you accomplish your goals? Referral partnerships tend to bring in fewer sales compared to other partnerships because of the select scope. Here are some examples of what a SMART goal-setting strategy could look like for your partner program: Besides setting goals for the entire partner program, youll also need to set individualized SMART goals for each partner relationship. So, decide what kind of compensation your partners will get: For example, the Close Partner Program offers a 10% to 20% recurring commission on every new paying customer you send our way. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The SaaS referral program is beneficial in creating a close-knit community consisting of your existing and partners' customer base and, by extension, their friends and family. Their website publishes a list of Unbounce app integration partners but not agency partners. This bootcamp also helped strengthen the relationship between Incorta and their partners. Keep an eye on your inbox. Partner management software (also called PRM software) streamlines all the tasks involved in your partnership, automates routine processes, and integrates with your existing tools and workflow. Incentives make each partner feel like part of your team, and motivated to help you grow. What makes Trellos referral programso effective? Making prospective partners complete steps to join, such as submitting an application, helps weed out uncommitted candidates. If you're after the best SaaS partner programs, you can't miss on Vena Solutions. Highlights include detailed explanations of how Paypal technology can benefit businesses, their preparedness to collaborate in 17 different languages, and case studies from partners. Commission on sales made (either a flat fee or percentage of each sale), Market development funds (cash that goes to the partners business to help it accomplish sales and marketing goals), Sales performance incentive fund (tangible incentives, such as a trip, gift card, or high-value gadget that goes directly to a salesperson), Partner of the month or partner of the quarter spotlights on your website, paired with a tangible perk like a tech product, Complimentary business development training, such as webinars and conferences, Added promotional or co-marketing campaign opportunities, Tickets to external events, like concerts or sports games, Increase monthly revenue generated within [given vertical] by X%, Acquire at least X new customers in [geographic radius] yearly. Learn the ins and outs of crafting a sales pitch that motivates your prospects to action. Companies running some of the top partner programs in the world have entire teams dedicated to managing and working with these partners. Their pricing is also customized based on the size of the partner agency, making them an affordable option for smaller agencies something unique in the industry. Read this article to find specific examples and learn how to effectively implement structured processes across your partner program. Partner program types: Affiliate, Distributor, Channel Partner, Pickering caters to prospective partners within its website by building pages like, , as well as making the portal accessible from the main site. Congratulations. All your partner program goals need to be SMART specific, measurable, attainable, relevant, and time-bound. Another place to promote your SaaS referral program is right your software. Scaling your pricing based on partner agency size can help make your product an affordable option for smaller agencies. Benefits of partnering with JustCall include 20% recurring sales commission for reverie referees business as long as the client is with JustCall. So, I started to stoke the fire with those relationships. In the referral world, partners often recommend a SaaS company's services, and prospects likely convert directly on the SaaS company's website. achieved three times revenue growth and attained 161 new customers, integrates with more than 30 related partners, our dedicated B2B partnership program guide, the A-Z of setting up a channel partner agreement, Brand Ambassador Program Examples: 10 Brands Doing Them Right, Compare the 21 Best PRM Software for 2023: Partner Management Software Solutions, How to Start an Affiliate Marketing Program: 8 Steps to Success, Gamified Referral Programs: How to Ramp Up Your Referral Programs Fun Factor. Although it isnt a money-saving strategy, it can create immeasurable value between your team and your highest value partners. Company size: SMBIndustry: Software DevelopmentPartner program types: Agency Partners. How Cisco's SaaS Solutions on AWS Deliver Unbeatable Value to Customers This not only provides partners with extra motivation to absorb your onboarding but also ensures that your products are accurately represented, contributing to higher win rates, customer retention, and overall program success. All these programs will ultimately lead to increased revenue. But dont feel like you need to implement all these ideas and strategies from day one. Copyright 2023Referral Rock Inc. All Rights Reserved. Start simple, and youll build a better foundation for a partner program that can scale effectively over time. Best SaaS Partner Programs - Types and examples [2023] - Elfsight The platform enables users to build chatbots and conversation flows in minutes, with absolutely no code. A user-friendly dashboard in which they can manage referrals, view commision payments, find resources, and submit Shopify Plus leads. When your brand is a resource for your partners, theyll feel comfortable coming to you with issues or challenges, trusting youll have relevant solutions that can help them do their job better. To make things easier, consider using SaaS, well-designed referral marketing campaign, 50 times more likely to trigger a purchase, Referral Program 101: Create a Referral Program That Wins More Customers, Referral Software: Your Ultimate Guide to the Top 5 Referral Marketing Software Platforms [2023], 6 Refer A Friend Best Practices And Tips For Success, SaaS Affiliate Marketing 101: How to Build the Best SaaS Affiliate Program [+ 7 Examples], Brand Ambassador Program Examples: 10 Brands Doing Them Right, Referral Programs for Small Businesses: Best Practices and Examples, Automated Referral Programs: 5 Ways To Add Referral Marketing Automation, Get 16 GB free space by inviting your friends to Dropbox., Invite friends to Evernote. Dropbox Dropbox, the cloud-based storage service, is hardly a sexy SaaS company. But most importantly, it took the payouts off the shoulders of our internal finance team. This not only provides partners with extra motivation to absorb your onboarding but also ensures that your products are accurately represented, contributing to higher win rates, customer retention, and overall program success. Gain visibility into partner actions and engagement with Allbounds PRM platform. Testing partners knowledge of your products confirms that you only work with individuals who are committed to excelling. A referral partner gets paid if the leads they provide convert. They also create marketing content, like reviews and testimonials, in an effort to convince as many people as possible to buy (and increase their commission payouts). Usually, these commissions are a percentage of revenue from the customer, most frequently for the first few months of the customer's contract, but they can extend up to one year or longer. When asked for tips for how other SaaS partner programs could find similar successs, Senior Director Matt Carpentieri gave this advice: Assess your partners ideal customer profile (ICP) in order to confirm whether theyre compatible with your SaaS products and program goals. Where Pipedrive excels is in its integrations with the ability to connect directly with over 100 other software tools. Payments usually span one to two years. In the long run, a well-designed referral marketing campaign can save your SaaS on customer acquisition costs (which are especially high if youre a B2B SaaS) and improve customer loyalty. Partner program types: Referral, Solution, Tech Partners, Affiliate. Partner program types: Agency, SI, Tech, ISV. offers partnership opportunities for agencies and also integration partnerships for app developers. ticks a lot of boxes offering advantages across three different tiers: Referral Partner, Solution Provider, and Business Service Provider, each fulfilling different sales needs while providing prospects with a greater variety of opportunities to join. It positions itself as part-spreadsheet, part-database, with functionalities that enable teams to stay organized and get things done. Company size: Mid-MarketIndustry: Software Partner program types: Referral, Implementation, Tech. Partner program types: Referral, Affiliate, Agency, Consulting, Tech. While referral programs work for all types of businesses, theyre especially effective for SaaS. When choosing referral partners, it's essential to consider . Sales and marketing automation platform Keap has a partner program that is built on the foundation of supporting business growth. In exchange, partners are provided with best-in-class B2B partner program benefits, such as: The one downside is that Amplitude does not offer commissions on referrals. Before starting a successful SaaS partner program, you need to check a few boxes first. For your SaaS partner program to return the best results, youll need to move through the following steps: Start by choosing the partnership type that will help you achieve your business goals. SaaS referral programs run just like any other customer referral program. SaaS Referral and Affiliate programs: pros and cons 5. Once youve decided on an incentive, its time to decide on your reward structure. Focus your partner program page on benefits, not features, to best sell the program to potential SaaS partners. Both freelancers and agencies can take advantage of perks including: Additionally, its worth noting that Shopify also offers generous referral commissions, paying out 20% of the referred customers monthly subscription fees for the life of their subscription. Company size: EnterpriseIndustry: Software Development Social MediaPartner program types: Agency, Affiliate, Referral. Sprout offers a generous 20% lifetime commission for referrals. Zoom is a cloud-based video conferencing platform used for video meetings, audio conferencing, webinars, meeting recordings, and live chat. If you dont know how to measure your success, you wont be able to prove whether your program provides a sufficient return on your investments and helps you meet overall business KPIs. 9 SaaS Referral Program Examples To Inspire Your Own Auth0s partner program doesnt provide a public directory of partners, but they do provide a lead form to inquire about partners that can help with specific issues. We also use third-party cookies that help us analyze and understand how you use this website. This simple, customizable template covers the following key areas of your new channel partnership: Lead Referral and Acceptance Referral Fee Structure Lead Eligibility Fee Payments and Taxes Term and Termination If the vendor negotiates a deal with the lead, the vendor will pay the referral party a percentage of the contract for a designated amount of time. SaaS partner programs bring several benefits to the table. Unbounce makes it easy for all users to build, launch, and optimize custom landing pages using their drag-and-drop page builder. This means greater accesssiblity to account managers via portal, phone, or email. Their program gives partners a variety of marketing resources, such as banners, images, social posts, and more to promote their product. Channel Data Management: Setting Your PRM for Success, The partner program data you collect today will inform tomorrows strategies. The Xero partner program is a great example of partner incentives done right. Although your partners will sign a formal agreement to market or sell your software, they still remain independent entities. Referral Program Referral programs are crucial SaaS alliances. Partner program types: Reseller, Referral, SI, Tech. Summary. Remember that youre asking your customers a favor by spreading the word about your SaaS. But Dropbox didnt do anything crazy. Offering revenue share for recruiting additional partners is an easy way for your partner program to stand out. All have the potential to widen your companys distribution and sales as long as you select the right type for your business needs. Key takeaways: When observing this top SaaS partner program example, there are two primary lessons we would want you to glean. Their website publishes a list of Unbounce app integration partners but not agency partners. Building a B2B SaaS partner program: Our 8-step process SaaS features include access to localized phone numbers from over 58 countries, CRM integration, and comprehensive reporting dashboards. Referral partnership: A referral partner provides recommendations or suggestions to an end user but ultimately hands the prospect to the SaaS brand to close the deal. This is a shining example of how partner programs can allow you to successfully reach markets that are otherwise hard to penetrate. When you partner with third parties, it doesnt just increase your capacity to reach new markets. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. An excellent example of a reseller partnership is between Fiscal Foundations and QuickBooks. While a number of factors led to such powerhouse results, Aleksi Mattlar, Manager of Partner Success, noted the importance of focusing on SaaS partners who contribute revenue or show above-average promise rather than showing equal attention to all partners. Which businesses in my ecosystem can really benefit from using my product alongside their services? But in SaaS, all of that is secondary to the support you give partners on a product level. So it's a free-form text field, but typically 90% of people put a really thoughtful response in that field of why they're using it. Noteworthy partner program perks include: Key Takeaway: Make it easy for partners to join your program, and theyll be more likely to refer customers in return. Making prospective partners complete steps to join, such as submitting an application, helps weed out uncommitted candidates. Your internal sales cycles should be clear and effective before you ask your independent partners to replicate these methods. The firm provides a range of IT consulting, advisory and software to companies in all verticals. Xero is a leading example of a user-friendly SaaS partner program. The partner program examples weve discussed above show you whats possible with the future of your program. The first step over at First Orion included getting a SaaS partner portal and ensuring that their billing/compensation timeline was accurate and always on time.