Seeing how competitors are driving their success is critical to outperforming them with your own campaigns. Brent Barnhart. For example, you can determine a sites referral traffic and likewise where a site ends up sending its visitors. This tip might seem counterintuitive, and understandably so. For example, how often do your competitors post new content? Thats true. Note that, for domains that have privacy protection enabled, you wont be able to see these information. In this article, we have summarized about all the free website competitor analysis tools that we personally use for improving our own website traffic and marketing strategies. It gives a holistic idea of how to improve your outreach efforts to overtake your competitors. Buy your competitors products or services? Sitechecker Pro Sitechecker is an SEO solution with a variety of tools designed to help businesses improve their search performance. Why would you do that? BuiltWith is a free website analysis tool to know the latest software and technology used by competitors. Sign up and make a purchase. Use a free trial of BuzzSumo to see what their top-performing content is, and then see if you can create something better. Sitemap. Are they using any discounts and promotions? And in addition to highest-performing content, you assess what keywords bring in the most traffic to a competing site. Detailed graphs and comparisons are also provided by this tool. We often talk about how important it is to focus on your own project and not get distracted by what others are doing. This provides an understanding of the potential financial value of the traffic. This is where you need to stand out from your competition. Rather than spending too much time trying to spy on your competitors, why not let some smart tools do the legwork for you? Something went wrong. For many marketers, competitor spying can become a major rabbit hole one where they cant stop comparing themselves to their competitors. Additionally, you can use it for market analysis and competitor checks, including organic traffic estimation and price evaluation. Organic traffic: It is generated from the click-through rate (CTR) and search volume associated with each keyword for which the domain ranks. Dont get bogged down looking at the competition. A fun tool for checking out bigger brands is Social Blade. Ready to start optimizing your campaigns to outdo your competitors? Just enter your competitor's domain name and start the free trial. Hear from HydroWorx, who saw a 236% increase in organic sessions with WebFX services. This website value calculator tool is able to estimate overall value of a website. BuiltWith will tell youabout the web server used by the website, the SSL certificates installed on the site, Nameservers and Email services used, the CMS and frameworks used to build the site along with Advertising, Analytics and Payment services integrated with the website. Check Traffic Now! Apart from telling you the font family used on the site, it will also display the font size, line-height and the service used for serving the web font. SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO As noted earlier, context matters. Very often, the answer can be found in their web content. This can be useful to understand how a website or a webpage evolved over time. Meet Nutshell, the CRM we've built from the ground up to help you reach your sales goals. In addition to grabbing subject lines, Mailcharts pulls data such as send frequency and compares it to your business campaigns to see where your emails stand. 888-601-5359 Up your analytics game with Sprouts Premium Analytics tool that offers deeper insights into your social platforms, along with interactive charts and graphs that you can customize to align with your goals. Pay close attention to their brand 3. Terms With Alexa, you can find out a websites global as well as country ranking. Whats the ratio of promotional versus non-promotional posts? Analyzing your competitors strategy will give you an idea of how well their strategy applies to the market. W3bin is a handy online tool that can be usedto find out who is hosting the competitor website. It can also compare your website to your competitors. By analyzing your competitors, you will know what marketing strategies and keywords theyre targeting. To get the spoons, you need to have the highest bid but now imagine that you have no idea what anyone else has bid. Check traffic See how much traffic your competitors are getting Explore organic and paid traffic metrics for any website using Site Explorer. For a basic overview of your competitors social media activity, you can simply follow them and observe whats going on in their feeds. Heres a seven-step guide to how to check competitor website traffic! And when youre into e-commerce, your website can be your ace against your competitors. Additionaly, you can also find which social networks are sending traffic to the competitor website which includes sites like Facebook, Twitter, YouTube, Reddit, Stack Overflow etc. Privacy Understanding the psychology of fonts andapplying it for your own brand can help you leave longer lasting impact to your website visitors. All the website analysis tools listed below are free to use, however they may provide a premium plan for advanced usage. I think its worth mentioning http://www.visitorsdetective.com/ Currently Genesis, Divi, Avada and Sahifa are listed as the top WordPress themes. You also see who else competes for PPC ads for a particular topic, in addition to how much theyre projected monthly budget is: For brands considering PPC, such a tool is essential for keeping realistic expectations for ad spend. What specific information do you want to learn about your competitors? The reason you should consider making a purchase from your competitors is that the process will tell you quite a bit about their typical buyer experience. Observing the tools and plugins used by your competitor will give an overview of the tactics they employ. | Theres a free version of the tool, but the results will be limited. Alternatively, you can separate a large project into specific parts or languages, for example, and track them individually. Open Site Explorer by Moz is a nifty tool for finding out back-links of your competing website. You can access the top 10 keywords by making a free account but the paid version will give you every detail you need. You can also find out page authority of any page on a website with this tool. You wont benefit from a competitors strategy thats not working. Backed by the world's most intelligent and comprehensive view of digital traffic, our platform gives you the data and insight you need to win and win big online. You need to establish two parameters right from the start: You probably already have a clear sense of who your competitors are, but draw up a clear list even so. You dont want to get stuck in a cycle of seeing all your competitors successes and feeling demotivated about your own campaigns in response. For example, if you have e-commerce data in Google Analytics, you can access sales data and correlations with traffic. Lets take a closer look at the main elements of a website traffic estimator and consider how they help you evaluate your competitors. Thats part of why step one on this list developing a plan is so important. SpyFu is a multi-tool that can track different parameters for competitor analysis. Get a picture of their SEO strategy and traffic, Conclusion: Using a competitors website to your advantage, typing in some of your top keywords into Google. Sometimes a website gets traffic for content that isnt very good! You can use this utility for comparing speed of your own website with the competitors website. Read on to learn more about how to check competitor website traffic. Want to do a deeper analysis?Start your free trial. Best Competitor Research Tools - Neil Patel It tracks the keywords, backlinks, and social media efforts of the domain youre analyzing. Step #2: Click "Backlinks" in the Left Sidebar. There are a lot of social media tracking tools out there. This online tool also showsa websites global rank, estimated daily revenue, estimated daily visitors as well as total website worth. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. For that reason, you can benefit from taking a look at your competitors social media. Here are common examples of indirect competitors: The first thing that you need to examine is your competitors authority. How to Check & "Steal" Your Competitors' Top Keywords - AIOSEO , our competitor tracking software built to help you through every step of the process listed above. Learn how to connect with these domains, too. Moz is a popular SEO tool thats trusted by most digital marketers. He devotes most of his time punching his keyboard and swiping his smartphone. How To Track Competitors' Website Traffic & Level Up Your Strategy Sure, take a look at what the big players in your industry are doing. This tool analyzes webpage speed for mobile as well as desktop and gives a score out of 100. Technology can be a huge factor in why you cant keep up with your competitors. Search for any domain and see every place they've shown up on Google: every keyword they've bought on Google Ads, every organic rank, and every ad variation in the last 17 years. It will start analyzing the domain once you click the search button. Some of the best competitor spying tools out there include: is WebFXs own competitor tracking software, which enables you to compare yourself directly to five of your competitors at once. If they have a newsletter, sign up for it so that you can keep tabs on what theyre doing. Jan 20, 2022 Your business always has a competitor no matter what niche you're in. This tool also displays domain authority of a website which is a measure of root domains ranking potential in search engine. Weve already created them for you, so all you need to do is download or share them. Moz Link Explorer Tool gives the domain authority (DA) of the website. Attract investors? Nibbler is completely free to use but is limited to only three reports. If they do, maybe its missing something obvious. When you check competitor traffic, youre doing more than simply seeing how many people visit their site. Do they have an FAQ section? Without a clear sense of direction, the process could quickly become murky. Use our free tool to get your score calculated in under 60 seconds. In particular, you want to keep a close eye on competitors website traffic. Last but not least, this industry analysis tool uses community data to curate data and content from startups relevant to your niche. Sprout Social With social media ranked the No. Take a look at your competitors prices. Analyzing these engagements requires social media listening tools like SimilarWeb and FollowerWonk. These free methods will give you a basic picture of who your competitors are, what their traffic is like, and also give you benchmarks and ideas to apply to your own website. Context matters. Do make sure to get the WordPress theme customized to suit your own needs instead of creating a clone of the competitor website. Here are common examples of direct competitors: Indirect competitors are businesses that offer different kinds of products from yours. Another cool feature is the ability to stack brands social presences against each other. A business will offer a product, whether its a service or an item, that satisfies your customers needs. Under the Explore section of SimilarWeb, youll find a search bar where you can input your competitors domain. This article will go through the different tools you can use to analyze your competitors. Maybe you uncover a new set of keywords to target in your content based on your research. There are a lot of online tools to check a websites authority and link profile. BuzzSumo is also helpful in finding the best performing content and key influencers in a given niche/topic. With direct access to consumer sentiment, Sprout makes it easy to identify opportunities to differentiate your brand from competitors. These tools allow you to access various pieces of information you wouldnt otherwise be able to see. Competitor Analysis Tools: 15 Quick Ways to Compare Websites Serpstat and Semrush also can be used to find out the keywords of your competitors in SEO and PPC. Its easy to check out a sites highest-performing content based on backlinks (as opposed to shares) too. More than just data, this tool provides you with insights and actionable suggestions to grow your traffic quickly. Do Not Sell or Share My Personal Information. But when assessing your competition, focus first on those who are the most similar in terms of size and target audience. As crucial as it is to keep up with what your competitors are doing, its equally important to know where to draw the line. Give them even more revenue? With so many marketing channels available today, that competition is oftentimes fierce. Alexa (not to be confused with Amazon Alexa) is a website ranking and competitive analytics service thathas been recently acquired by Amazon. specializes in keywords, letting you see all the keywords a competitor is ranking for. Its important for you to spy on competitors in order to see what theyre doing to attract customers. to help you along. GTmetrix is our goto online service for analyzing website speed. With the right tool, you can find that information in just a few seconds. We have also included a range of valuable features to help you gain more profound insights into both scenarios. Similarweb is an insanely comprehensive tool for both content and SEO. MajesticSEO is a tool that tracks a websites credibility based on the links and citations it has. Serpstat is a competitor analysis tool that will give you an advantage over your competitors. What features do they offer? Reflecting over 10 years of investment, Similarwebs DigitalRank(TM) is the definitive measure of the digital world -- and is relied on daily by leaders like Google, Amazon, and Microsoft.Check out the worlds leading digital brands, and how they stack up: Looking to improve website monetization? 1. The answers to these questions are arguably as important as understanding someones messaging. Youll see where their website is hosted, what email services they use, and maybe get ideas for tools youd like to try on your own site, too. How to Use the Tool? But in many industries, your competitor can be in your neighborhood or on the other side of the world. This information teaches you what sort of products or messaging is working best for a brand. Make traffic growth possible. This fantastic feature can really come in handy for site admins, SEOs, and marketers. Read more. Here are more tips for building your pricing page. We publish awesome resources for designers, developers, marketers and technology lovers. Knowing which competitors attract the most organic and paid traffic means that their marketing strategies are working. What youre looking for here are ideas for content that you can put on your website thats better than what they have. If youre new to the SEO game, start with a free tool like SEMRush. An error occurred when getting the results. Heres a sample dashboard after running a domain analysis forFreeCodeCamp: And heres the piece of the analysis which provides a by-the-numbers view of whos competing for their keywords: This is an invaluable tool for understanding who your competition is from a strictly SEO perspective. Crawl the website for technical issues and get a prioritized to-do list with detailed guides on how to fix. Even better, youll start seeing some opportunities and spaces for your own website to fill. SEMRush is one of the most widely-used SEO tools on the market, but its competitor analysis features set them apart from the pack. Some people say that ignoring your competitors and focusing on your business is the best way to go. This tool automatically aggregates emails from competitors and organizes them into a simple, user-friendly dashboard. Access behind-the-scenes analytics for every site online. Copyright 2023 Sprout Social, Inc. All Rights Reserved. The New York Post is the top news & media site in the Northeast region of the U.S., with over 1.4B visits in 2020. You need to establish two parameters right from the start: What do you want to know? The first thing you need to do is to sign in from Ahrefs homepage. Great post! Become a customer When should I do competitor research? When looking at competitors, its tempting to obsess over messaging. By looking at the demographics of your top competitors organic and paid traffic, you will have a targeted market with specific demographics. And more importantly, for content marketers, you see what topics visitors search for and what other relevant sites they visit. It offers insight into the overall visibility of the competitor in search results. Get started When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. If you are a web-entrepreneur running an online business or a blog, analyzing your competitors website is a good way to learn about how to improve your ownwebsite presence. It also gives an estimate of the spending used for these technologies. This Instagram engagement calculator clues you in on how active any given accounts followers are. Give it a try! Lastly, dont leave without sharing. Get a report with keywords that bring the website the most of organic traffic. This information can be useful if you find the competitor website to be better in terms of speed and up-time and want to switch to their hosting provider for your own website. The biggest database of quality keywords for the US Competitor Analysis Tool Analyze your and your clients' rival websites to gain valuable business insights us Analyse Try it free Break down any website to specific details Enter any domain name or URL and get a 360-degree view of your competitors' organic and paid promotion strategies Traffic We also like the free MozBar extension. For starters, you can use SEMRush to pull your competitors backlinks and monitor changes in their ranking. What are the 4 Ps in competitive analysis? This tool generates high-ranking keywords that are relevant to your niche. How to create the perfect online shopping experience, Website or Online Store Statistics: How to Check Your Traffic. Our online traffic data enables us to deliver an unbiased, objective view of real-world web and app performance. When you see which social media tactics are driving the most traffic to your competitors sites, you can apply the same tactics to your own social media. Perhaps you havent been pushing your content nearly hard enough based on how active your competitors are. They are quick with their replies and incredibly helpful. You dont want to get stuck in a cycle of seeing all your competitors successes and feeling demotivated about your own campaigns in response. Nonetheless, this utility is very useful in studying the historical web design and content of a website. They also have a chrome extension that you can install to quickly find extensive information about a website. | sitechecker.pro is owned and operated by Boosta Inc O Peterburi tee 47, Tallinn city, Harju county, 11415, Estonia. These tools allow you to access various pieces of information you wouldnt otherwise be able to see.